We advise own-brand ecommerce businesses on the commercial decisions that set the next four weeks: which lines stay in the range, where the opening price sits, how promotion and channel are used, and how to respond when a rival is taking the sale. The work covers apparel, accessories, footwear and outdoor; beauty and personal care; and home and living.
The range work is about the lines a customer actually meets first, and the lines that come back. We look at which intake still belongs on the site, which style is creating the returns, and what should be cut before the next buy is placed. The month gives the person who places the order a decision they can take into the range review, including what not to reorder.
Find out moreWe place the client’s opening price against the tickets a customer is already comparing. The work shows whether the first price on the site still belongs to the brand, where delivery has quietly become part of the ticket, and which prices to move, hold, or take off the brand. It uses their own number, and prices taken from the sites that matter that month, named as sources.
Find out morePromotion and channel are one decision, because a sitewide markdown and a marketplace listing can teach the customer the same cheaper price. We look at what the business is training people to pay, which channel earns its cost to serve, and which activity to stop before the next cycle. The month names the promotion to refuse as clearly as the one to keep.
Find out moreThis is limited to the two companies the client is losing sales to. For each one we set out what they are doing this month on price, promotion, and the line in question, where the client’s ticket sits against them, and the response: match, hold, ignore, or take share. A general tour of the famous names in the sector is not the work.
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